Management of Paid Advertising Campaigns
We are pleased to announce that Pam Vallas will be supervising client Pay-Per-Click (PPC) campaigns as the number of clients request our paid advertising services has dramatically increased. To meet this demand we have formalized this role and our PPC clients will be receiving month reports on campaign activity. Paid internet advertising is also referred to as Search Engine Marketing (SEM). Add this to your list of acronyms. (SEO, PPC, IRM, SERP)
As business owners have been pulling back on traditional print advertising spending we are seeing an increase in Internet ad spending. We encourage this transformation and reallocations of ad spending. Our clients have seen a clear benefit to implementing a balanced SEO and SEM campaign backed by our proven strategies. As our client base grows, every client benefits from new advertising tests we implement and can share. Of course, proprietary advertising campaigns are kept confidential.
We offer Google, Yahoo and MSN paid search advertising management services. We do not mark up your “per click” costs and in fact they are direct billed to your credit card so you know what you are actually spending each month. We bill our SEM management services by the hour so if your campaign only takes 1-2 hours a month to tweak, update and supervise, you will only be charged for the time we are on your project.
When our customers start a paid advertising campaign, Pam will work with the client to determine a monthly advertising budget and the keyword strategy for their advertising message. The initial campaign setup may take 2-4 hours depending on the complexity of the campaign and the number of search engines you want to advertise on. In most cases, we already know the keywords that our clients want to target. The bulk of the initial work is the actual campaign setup and designing the ads.
Pam can create simple text ads or you can have us create graphical banner or display ads. Once these banners are created, they can be displayed on a number of targeted websites that are visited by your target customer. When done properly, paid advertising can generate instant leads for your sales force.
Budgeting for SEM Campaigns
For most businesses a monthly budget of $500 - $1,000 will create sustainable lead flow. Some clients spend more due to the competitiveness of their line of work and as the competition for their keywords raise the “per click” bid. Clients should also budget approximately $150-$200 a month for PCG campaign management fees, once the campaign is setup. If you are interested in our SEM services, contact Pam Vallas to discuss your online advertising goals. You can reach Pam at pam@paschconsulting.com
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Automotive SEO Specialists
Short Tail Search – A short phrase, used in Google that does not constrain the search to a small result set.
If a consumer is looking for an Infiniti car their first search is normally a short tail search phrase like “Infiniti” or “EX35”.
Long Tail Search terms – A longer phrase that limits the data set returned by Google.
Long tail searches are often the second search made by consumers if their broad search fails to deliver any meaningful localized data.
A long tail search would be “BMW X6 New Jersey” or even more specific “2009 BMW X6 NJ”.
URL Page Name – the unique physical page address for any page on a dealer website. The URL will start with http://
HTML Title Tag – This is the text that is in the upper most portion of the Internet Explorer browser and is formed by the <title> command in the actual HTML page coding.
META Description and Keywords – Two tags that can be added to every web page that can be used by search engines for indexing.
The META Description tag is often used in search engine result pages (SERP). Most SEO professionals believe that the keywords tag is no longer important for SEO in the major search engines.
