Selling Used Cars Online - Marlboro Nissan

Marlboro Nissan hired us to help them promote their used car inventory. Their existing website failed the ASMA checklist. Their used car inventory module is hosted offsite which does not help improve the SEO rankings for their main website. So this fact combined with the lack of unique META tags per car, forced them to look into new solutions.

The Pasch Consulting Group developed a highly optimized used car inventory package and we placed that technology on a new website called www.usednissancars.net. As you look at the URL for one of the cars in stock, you can see that we are creating intelligent URL names with keywords:

www.usednissancars.net/used-car-inventory/Used-2005-Nissan-350Z-581.html

The site went live on November 10 and as of this writing, Google has already indexed 179 individual pages. This compares to the one page Google has indexed for used cars on www.marlboronissan.com since the used car page is an "iframed" inventory construct.

The the coming months we should see the car pages fully indexed and start to show up for long tail search in Massachusetts. For example, on the car detail page shown above, the HTML title tag is:

2005 Nissan 350Z Gray - Used 2005 350Z Car in Marlboro Mass MA

Since the TITLE tag has the year, make, model, color and state where the car is located, the dealership now has a fighting chance for this page to be index and presented for consumers looking for a 2008 Nissan 350Z in Mass.

Buying Nissan Pre-Owned Cars in Massachusetts

If you live near Marlboro Mass in communities like Worcester, Boston or Framingham, give the team at Marlboro Nissan a call at: 888-638-1564 for a competitive price on any new or used Nissan car.