Research & Education

Internet Marketing strategies are continually adjusting to new trends, portals, and opportunities that we see in the market. The Internet is the perfect "Petri dish" for innovation, Many ideas fail, but those which succeed, can break out in ways not imaginable 10 years ago. Think of Facebook, YouTube, and Twitter. These portals were just a dream 10 years ago, and today they are a powerful advertising platform and social networking experience.

Our consulting practice is built on testing ideas and strategies before we commit our clients' capital. Throughout the year, our clients receive our newsletter which shows our latest testing results and new ideas to increase traffic to their websites. Our research keeps our clients ahead of the curve and competitive for the keywords that want to dominate.

Personalized Digital Marketing Training

If you would like PCG to create a digital marketing workshop for your company or to prepare a digitaol marketing competitive analsyis of your busines, give us a quick call so we can prepare a proposal.

Here are a few whitepapers that you may find helpful in evaluating some of our Digital Marketing Strategies that were written for the automotive industry.

Internet Marketing Tips

Google Alerts

Here is an easy way to keep track of your competition and also to monitor what people are saying about your company online. It's Free.

Create a free account with Google and use their Google Alerts system to send you an email when a new article is indexed by Google that has a specific "Phrase.”

For example, if your company name is "Jupiter Walkways,” you can have an email alert sent to you whenever that phrase is used in any new article that Google finds each day.

When set up properly, you can track your products, services or a competitors’ products and services for free without searching the web manually.

This system is great for reputation management since it will allow you to respond to any press event, positive or negative instantly. .  Signup Now

Opt In Email Management

Every time someone visits your website you have an opportunity to entice them to provide their email address. We have tested many ways to collect email addresses, but the larger question is how to manage them effectively.

For most small to medium-size businesses, we recommend using a third party tool to manage the opt-in and opt-out mailing process. Email marketing is very effective but you can not risk being labeled as a spammer.

One of the easiest systems to use is called Constant Contact. They have recently added a survey and poling module which is also very effective.

If you are not communicating with your customers and prospects on a regular basis via email, you are missing a great marketing opportunity. If the lack of email communications has been due to the labor intensive nature of managing an email list manually, this is a solution that works.

Sign up for a free trial of Constant Contact today and you'll see how easy it really is to manage email campaigns.

We use Constant Contact ourselves. Sign up for our free SEO Tip Sheet which is sent out each month below: