Research & Education

Internet Marketing strategies are continually adjusting to new trends, portals, and opportunities that we see in the market. The Internet is the perfect "Petri dish" for innovation, Many ideas fail, but those which succeed, can break out in ways not imaginable 10 years ago. Think of Facebook, YouTube, and MySpace. These portals were just a dream 10 years ago, and today they are a powerful advertising platform and social networking experience.

Our consulting practice is built on testing ideas and strategies before we commit our clients' capital. Throughout the year, our clients receive our newsletter which shows our latest testing results and new ideas to increase traffic to their websites. Our research keeps our clients ahead of the curve and competitive for the keywords that want to dominate.

Periodically, we will take some of these studies and release them to the public to expand the awareness of our work. In the coming months we will also be adding video segments that will review the building blocks of good Internet Marketing campaigns. We hope you enjoy these resources.

Downloadable Internet Marketing Papers

Effective Website Page Names - Read this article on how website page names can be an effective tool in growing your search engine visibility. This article was written by Brian Pasch for a winery newsletter, but the principles apply to any website owner. download article

Automotive Internet Marketing - - Read this case study on our work at Infiniti of Santa Monica. Our work started in May 2007 and this paper documents the growth of organic search positions for this Southern California Infiniti dealer. In the first year of work with General Manager Steve Rudkin, we have been able to dominate organic and pay-per-click search in his region for terms involving the cars that he sells and the communities in LA County. download report

BMW 1 Series Marketing Survey - In order to prepare for the upcoming launch of the BMW 128i and 135i in March 2008, we conducted a survey of over 700 BMW enthusiasts we had an interest in the 1 Series. The survey revealed valuable consumer marketing data which helped our clients better prepare and market the 1 series cars. Surveys of your client base or your email prospecting lists can fine tune your Internet Marketing campaign with powerful results. download report

SEO Marketing Ethics - We have been asked many times about the ethical guidelines surrounding Search Engine Optimization and so we put together some examples of situations that cross the ethical boundaries. Protecting your brand is important, but using a competitor’s brand to enhance your business is a matter to discuss. Read our thoughts on this topic with this paper written by Brian Pasch, our founder. download report

Writing Effective Press Releases For Search Marketing - Press releases are a great tool to supercharge your Organic Search Marketing (OSM) campaigns. If your press release agency is still stuck in old-fashioned distribution systems, press releases will not be effective. Read our case study on how to write and distribute press releases to maximize visitors’ traffic. download report

Internet Marketing Videos

Use these video tutorials to help strengthen your Internet marketing Strategy.

Adding Your Business to Google Maps

Is your business listed on Google Maps? If it's not or your website information is not included on the map link, you can update the information for free. Click on the link below to get started:

How To Add Your Business To Google Maps (coming)

Adding Your Business to Yahoo Local

Is your business listed on Yahoo Local? Localized website search is very powerful for local lead generation. Yahoo local also provides an excellent high quality link to your website for free.

How To Add Your Business To Yahoo Local (coming)