Cash for Clunkers
On June 23, 2009 President Obama signed a wartime spending bill that included the "Cash for Clunkers" bill. As Automotive SEO and marketing consultants, we had been following the progress of the bill for months.
In the early days of the Cash for Clunkers legislation, the proposal had other names which included:
So we hedged our bets and created a WordPress blog on domain names that would capture consumer searches for information on the proposed bill and these different names. We practice what we preach to our clients and the early bird often gets the worm.
Cash for Clunkers Facts
When the bill was signed, our Cash for Clunkers blog at www.cashforclunkersfacts.com saw of spike in visitor traffic that reached 65,000 visitors in one day. Our early work to create valuable content about the bill and our organic search marketing design was well rewarded.
Today, Cash for Clunkers Facts is the top destination for consumers to discuss the terms of the program as well as helping them understand the rules. The PCG Cash for Clunkers website clearly directs consumers to the official Federal website at http://cars.gov which stands for Car Allowance Rebate System. The PCG blog promotes that consumers should rely on the official NHTSA website for determining the eligibility of their clunkers.
The Perfect Marriage With The Private Sector
The Cash for Clunkers project demonstrates that benefit that bloggers and Internet marketing companies play in assisting consumers with information about any topic that is in the public eye. It also demonstrates that consumers desire to have third party validation and a forum to express their feelings on something they are passionate about.
The Cash For Clunkers Facts website has an active consumer "SPEAK UP" forum where they can express the comments on the CARS program. This feature is not available on the Federal website.
The Cash For Clunkers Facts website also has a photo gallery where consumers can post their old clunker that has served them well but will now be send to the scrapyard.
Details for Consumers
Q: Is the billed signed into law yet?
A: Yes the bill was signed by President Obama. The program is now in the hands of the NHTSA and they will be responsible for implementing the system for car dealers. The program is called CARS and the only official website is: http://cars.gov . Dealers will be responsible for signing up for the program, and participating dealers will eventually be listed on the government website.
Q: Are there updated conditions on the bill?
A: The purchased vehicles, which must be new (2008, 2009, 2010 models) and cost no more than $45,000, must be bought between Late July and Nov. 1 to qualify. You cannot trade in a clunker for a motorcycle. Your clunker has to be in drive-able condition.
Q: Where can I read a copy of the bill?
A: Click here to read PDF: http://www.cashforclunkersfacts.com/CARS-Law.pdf
Q: How do I find the combined EPA mileage estimates on my old clunker?
A: Go to http://www.fueleconomy.gov/feg/sbs.htm and click on the model year of your vehicle, the make, and then the model. Under the words “ESTIMATED NEW EPA MPG” in the red banner, there is a red number with the word “COMBINED” under it. That is the new combined city/highway fuel economy for your vehicle. You may then enter the make, model, and model year of a new vehicle you may want to buy and see its combined MPG for comparison.
Q: Do I have to pre-qualify?
A: No. Your car only has to be qualified for the program. You can check if it qualifies on http://www.fueleconomy.gov/feg/sbs.htm . The CARS program does not require consumers to submit their information on the http://cars.gov website.
Q: Which dealers will be participate in the Car Allowance Rebate System (CARS)?
A: Most new cars dealers in the USA will participate. They will have to
register with the CARS program. Registration details have not yet been
released. However, most dealers are aware of the program and are waiting
instructions from the NHTSA. Registered dealers will be eventually listed on
cars.gov.
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