Through email blasts to their staff and the power of social media, PCG employees spread the word to colleagues and friends to gather gifts for the children at Monmouth Medical. After about a month of collecting, PCG employees made their donation to the hospital.

The team delivered toys, games, arts and crafts projects as well as children’s DVDs. PCG Digital Marketing looks forward to their continued relationship with The Children’s Hospital at Monmouth Medical.

“Our team really enjoys collecting for the children at Monmouth Medical,” says Lisa Salabritas, Content Manager at PCG. “Everyone is always so eager to help collect donated items and drop them off for the children. We’ll continue to work with Monmouth Medical in any way that we can to support the pediatric pavilion.”

About Monmouth Medical’s Pediatric Pavilion

Monmouth Medical’s Mary Stavola Children’s Pavilion spans over 26,000 square feet and is the core setting for providing comprehensive care for children from birth through adolescence. The Medical Center is located two blocks from the beach, and a seashore theme is carried throughout the pavilion. More than 100 pediatricians are affiliated with the department’s attending staff, more than half of whom are subspecialty trained in such areas as pediatric medicine, cardiology, critical care, neurology, pathology, surgery and more.

PCG team delivers supplies to the MCSPCA Homeward Bound adoption center

Employees of PCG Digital Marketing in NJ took another short trip down the street to visit their furry neighbors residing at the Monmouth County SPCA.  Christine Rochelle, VP Operations, and a team of PCG employees delivered food, supplies and toys to the animals awaiting their forever home at the Homeward Bound Adoption Center.

Each year, the Monmouth County SPCA will rescue and care for thousands of animals that are surrendered or found as strays.  In addition to housing and caring for these animals until they are adopted, the facility also runs a full service spay/neuter clinic that provides low cost services to the public.  The MCSPA believes that animal population control is key to preventing animal cruelty and neglect.

MCSPCA receives no federal or state financial assistance. It relies primarily upon the generosity of donors.

This is PCG Digital Marketing’s second visit to the shelter to drop off much needed supplies and food.  The employees have been gathering and storing needed items at their corporate headquarters in Eatontown.

Christine Rochelle, VP Operations is quoted, “It’s great to be able to help an organization like the MCSPCA who bares 100% of the burden of caring for these neglected or surrendered animals.  Even though we can’t help by adopting an animal, our team is happy to help by helping to provide the necessities they need to make their stay at the shelter comfortable.”

PCG Digital Marketing looks forward to their continued relationship with The Monmouth County SPCA.

As part of their new partnership together, Lawton Chrysler Jeep Dodge will receive the most advanced automotive digital marketing strategies developed by PCG.  Their online visibility will be developed by PCG through their proven on-site and off-site SEO strategies and content development.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance and maintaining Google Maps and Analytics.

Lawton Chrysler Jeep Dodge’s new Internet Marketing campaign will increase the frequency with which their vehicles appear in local and regional search results and generate additional traffic and leads.

As part of their new partnership together, Barry Sanders Super Center will receive the most advanced automotive digital marketing strategies developed by PCG. Their online visibility will be developed by PCG through their proven on-site and off-site SEO strategies and content development.

Barry Sanders Super Center to Benefit from Latest SEO Strategies

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance and maintaining Google Maps and Analytics.

Barry Sanders Super Center’s new Internet Marketing campaign will increase the frequency with which their vehicles appear in local and regional search results and generate additional traffic and leads.

Cornwell Data offers list brokerage services for nearly every list-type available in the marketplace. With over 65,000 lists to choose from, the company’s list brokerage services can help marketers select the most effective and responsive list.

List Brokerage Services

The list brokerage professionals at Cornwell Data can customize a comprehensive national list, providing more than 135 million households and more than 195 million individuals.

The information used to compile lists for Cornwell Data is updated monthly from multiple sources including county recorder records, county tax assessor files, buying activity, other compiled lists, telephone directories, surveys and co-registrations. The end result is the most accurate, comprehensive prospect data available for marketing today.

For the utmost in list management convenience, businesses can browse their Internet based lists. The site allows users to check out list counts, make selection and then place orders. This system provides 24-hour, 7-day a week access to real-time counts and orders. Most files are delivered within a few hours.

To learn more about specialty lists available from Cornwell Data, please call (888) 400-0679.

This is the first time that local Chicago car dealers can gain access to high quality digital marketing training offered by PCG Digital Marketing without a flight out of town!

Car dealers looking to learn more about effective digital marketing strategies will be able to participate in workshops lead by industry experts and thought leaders from PCG Digital Marketing.

Dealers looking for updated strategies for SEO, SEM, Social Media, Reputation Management, CRM Lead Handling, Chat, Fixed Operations, and Improving Sales should mark their calendars and register today.

Should Chicago Dealers Attend?

Please Answer These Questions:

• Are you leveraging the new communication channels provided by social media?
• Do you have an integrated digital marketing strategy for your dealership?
• Is your website conversion rate increasing each month?
• Could you be handling your calls and Internet leads better?
• Would you like a 2-4% average increase in closing ratios to to phone and Internet leads?
• Is your Fixed Operations Budget using SEM, SEO, and Social Media?
• Are you looking for advice on how to structure your entire advertising budget?
• Are you ready to implement free advertising strategies to increase website traffic?

Get the answers, advice, and strategies from industry pros at the PCG Pit Stop Conference in Chicago.

Register to attend the next PCG Pit Stop^® that is conveniently located in Chicago that you can easily travel to and enjoy the workshop experience offered by PCG Education. Six other cities are included in the 2011 tour so if you can’t make the Chicago date, hop of a plane and get to a conference in another city.

Chicago area dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind.

Details on the automotive conference can be found in the color brochure below:

As CRM systems have evolved there has been a growing divide in opinion on how to best utilize these systems in existing dealer processes. Dealers have significant investments in CRM systems yet for most dealerships, these systems are under utilized or improperly configured to achieve maximum benefit.

The CRM Panel Discussion will not be focusing on specific CRM vendor products but sharing opinions on how this technology needs to be utilized at the dealership. The panel will include:

• Gary May – CEO of Interactive Marketing and Consulting Services
• Alex Snyder – Director of Product Research at Dealer.com
• Jeff Kershner – Founder DealerRefresh.com
• Keith Shetterly – Independent Consultant
• Erin Touponse – Director of Communications for the Harte Auto Group
• Jerry Thibeau – CEO of Phone Ninjas

Additional details on the CRM Panel will be forthcoming.

Five Part Series on Buying a CRM System

If you are shopping for a new CRM system or would like to learn more about the decisions that surround CRM features, Alex Snyder has posted a series of articles on www.DealerRefresh.com, so start with Part One; How to Buy a CRM System – Part 1.

Here is an excerpt:

This will be a series of articles because buying a CRM is a massive undertaking. It requires a lot of research and it requires knowing exactly what you want. This series is not intended to help bolster anyone’s sales or to paint something in a good or bad light. I wrote these articles to help dealers know what a CRM is supposed to do and how to pick one.

There are a lot of opinions surrounding CRM and how it should be approached; this is just mine. There are also a few good resources you can turn to for help in either getting back to using your current CRM better or finding a new CRM. Autobase has a book called Seven Months to CRM Greatness that I hope they’d send to you if you reached out to them (it is a bit dated and 101, but it is something to get started with).

Consultants like David Kain, Jennifer Suzuki, and Joe Webb are fantastic resources when it comes to CRM. These people work with a bunch of different systems and usually know a great deal about each one. Your current provider’s support and account management/training staff is also a great resource for redeploying or advancing your current CRM solution.

I hate to say this, but I have been through a lot of CRM sales pitches and in 90% of the experiences I’ve had the sales representative was not working in my best interest. If this series does its job you will know what to look for the next time you are sitting down with a CRM sales representative. (Read More)

Digital Marketing Strategies Conference Follow Up with Glenn Pasch
Customer Service & Reputation Management Strategies

Friday, February 25, 2011 11:00 AM – 12:30 PM EST

This automotive conference should not be viewed as an expense. It is an investment to empower dealers to inspect their digital marketing budgets and to fine tune their digital marketing strategy. The conference will energize dealers to engage in new marketing opportunities to increase their local market share and profits.

If you are looking for personalized digital marketing educational experience and industry leaders as mentors, come out to the Napa Valley and make the decision to lead in 2011. Questions? Call 732.450.8200 and ask for Renee McGowen or Carrie Hemphill.

Harris Auto Group is Vancouver Island’s most reliable car dealers can assists you with new cars, used cars, trucks, car loans, auto parts and auto repair services. We are the premier Nanaimo Used Car dealer on the island with great selection, prices, and most importantly professional sales associates.

Click to shop today for a great used car in Nanaimo:  http://www.nanaimousedcars.net

We are the biggest dealer group on Vancouver Island and only stock quality new and used, import and domestic vehicles. We have the largest selection of used cars and trucks on Vancouver Island. Our Used Vehicle inventory is updated daily right here on our website! Here you will find:

• View the largest selection of new and used imports, and domestic vehicles on Vancouver Island

• Nanaimo Used Car destination for value and savings

• Weekly used car clearance sales and the latest offers from our new car dealers

• Car loans and leases. Submit an Auto Loan Inquiry online.

• Vehicle reviews from the Canadian Auto Press

• Schedule a Test Drive online

• Value your trade-in with Canadian BlackBook

• Find the vehicles you want; search by monthly payments, body style and used vehicle price range

Nanaimo Used Cars From Harris Auto

Harris Auto Group is the leader in car sales and auto service for the people of Vancouver Island, from Comox to Victoria BC, Nanaimo, Courtenay, Duncan, Port Alberni, & Parksville. For over 60 years Harris family auto dealers have been selling and servicing vehicles on Vancouver Island.

With four Automotive dealership locations in Nanaimo and Parksville, Harris Auto has the largest selection of used cars and trucks on Vancouver Island we encourage you to start your used car search with us. Whether you’re ready to buy, or just starting your research, visit any of our dealers for a wide range of options such as leasing, 0% financing, used vehicle trade-ins and our new Car Finder service.

With seasonal promotions, clearance events, and customer appreciation days, our dealers go the extra mile and encourage you to visit any Harris Auto Dealer today, and let us prove it.

Featured Used Cars For Sale

Nanaimo Auto Dealers

Well sell great new and used cars and trucks,  and our professional staff is here to assist you with your purchase. Our dealers make it easy to find and buy a new or used vehicle. We look forward to seeing you soon and don’t be shy to drop by for a test drive. We believe experience is everything and it starts with experiencing it yourself first hand.

Visit our Nanaimo Used Car Website

You can also visit our three new car brands that include:

• Victoria Island Kia
• Victoria Island Mazda
• Victoria Island Mitsubishi

Tom Harris, Mike Harris and Tony Harris
There is more value in a Harris Auto Group used vehicle. Learn more about our used car difference.

Following the 2011 Digital Marketing Strategies Conference in the Napa Valley, Brian Pasch will be leading workshops at the 2011 NADA Convention in San Francisco. Brian will be conducting a workshop that will be repeated three times on the following days, according the NADA Convention Schedule:

• Friday February 4^{th –} 3:15 Room 2002-2004 West
• Sunday February 7^{th –} 2:15 Room 206-2008 West
• Monday February 7^th – 8:30 am Room 2011 west

Please mark your calendar if you are attending the NADA Convention and please also pass the word to your peers and members of your 20 Group. Brian’s seminar is entitled: “Blogs, Microsites, and SEO”.

To register for 2011 NADA Convention, click here:  2011 NADA Registration

NADA Convention Wine Tasting At French Restaurant

PCG Digital Marketing is also hosting a wine tasting on the first night of the NADA Convention, just one block from the Convention Center. What a great way to open up the NADA Convention; great wine and food. Catch up with old friends and meet new ones. The restaurant is a block or two away from the Convention Center so you can walk to the restaurant when classes end.

• Date: Friday, February 4, 2011
• Time: 6:00pm – 10:00 pm
• Location: Le Charm Restaurant
• 315 5th Street, San Francisco
• Phone: 415-546-6128
• Website: www.lecharm.com

Please RSVP before January 23^rd. Tickets for the event are limited. Call 732-450-8200 or email Carrie Hemphill at: carrie@pcgmailer.com

Herb Chambers Toyota of Boston

Herb Chambers Toyota of Boston finished 2010 with a record breaking sales volume but the dealership is not resting on their laurels. According to Brad Taylor, General Manager of the Boston Toyota dealership:

“We want to thank all of our New England customers for making 2010 a banner year for Herb Chambers Toyota of Boston. We know that car shoppers in the great Boston area have many choices to purchase a new or used Toyota and we are blessed to have so many loyal customers. We are starting 2011 with our new sales and incentives program for January and anyone who waited to purchase a car till 2011 can call us for instant pricing and availability on popular Toyota models.”

Toyota Car Sales in Boston

To view the latest offers and incentives of Boston Toyota cars, visit this page: Boston Toyota Sale

Brad Taylor is so confident that his sales and customer service team delivers the best Toyota ownership experience in New England, that he put his name on the line. Anyone considering purchase a new or used Toyota can call and ask for Brad to discuss their needs. Herb Chambers Toyota of Boston takes time for every customer who calls or walks into their showroom.

“Consumers need solid advice and assistance in selecting the best car for their needs and budget and at Herb Chambers Toyota of Boston we are committed to providing that service.” Consumers looking for assistance can reach Brad Taylor at the contact information below:

Brad Taylor
General Manager
Herb Chambers Toyota of Boston
32 Brighton Avenue
Boston, MA 02134
617-787-1700 (bus)
617-783-3010 (fax)
btaylor@herbchambers.com
http://boston-toyota.ma.cardealersale.com

The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010. This FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. For the study, we will be primarily focusing on Google Adwords and Facebook paid advertising campaigns.  We will discuss Yahoo/Bing PPC but due to time constraints we can’t deep dive into all four in 8 weeks.

Registration opened on December 27, 2010 and will end by January 31, 2011 or sooner as space fills.  Dealers need to understand how to inspect their PPC campaigns and to optimize the automotive advertising expenses.  The study will also be showing dealers how to setup A/B testing for your PPC landing pages and microsites to improve conversion.

No previous experience with Google Adwords is needed.   Members of the study must commit to participating each week with homework assignments and campaign management tasks.  2-3 hours of independent work a week will be required of all study members.  Each week there will be a live webinar for teaching, coaching, and questions that will be 60-90 minutes.  If you can commit to that workload, please don’t sign-up.

Members should have authority or permission from your dealership to setup a PPC campaign and have a budget to run the campaigns. If you have never run a Google Adwords campaign in the past, request a budget of $1,000 a month for the two month course.  100% of that budget is for your ads, there is no commission or fees associated with your campaign.

First Webinar:  February 15, 2011 12:00 Noon EST.

How To Register

If you would like to participate, visit http://www.automotivesemstudy.com.  Sign-up and complete your full profile which includes your dealership name, your title, and contact information.  Study is open to employees of car dealers only.  A valid dealership email must be used to sign-up.  Accounts using gmail, hotmail, or other non-automotive domains will not be approved.

The investment in digital advertising is increasing for car dealers as more than 90% of consumers now take to the Internet for initial product research, price comparisons and large purchases.  Dealers are looking for expert advice and knowledge about the best ways to allocate digital marketing budgets and the Digital Marketing Strategies Conference will provide just that.

PCG Digital Marketing organizes the conference each year; the company is known for their automotive digital marketing expertise and proven SEO strategies. PCG is responsible for organizing a number of automotive digital marketing conferences including the Automotive Marketing Boot Camp (#AMBC).  The boot camp is scheduled to run from April 16th – 18th in Orlando Florida, prior to the 10th Digital Dealer Conference.

Investing in Automotive Training and Education

Dealer professionals are encouraged to allocate a portion of their advertising budget towards educational conferences like the Digital Marketing Strategies Conference and the Automotive Marketing Boot Camp. This is the only way to ensure that digital marketing dollars are put towards the most effective and efficient strategies that achieve maximum results.

The Digital Marketing Strategies Conference has brought together to industry leaders in Digital Marketing.  The conference is perfectly timed to end just before NADA kicks off in San Francisco.  Bus services will transport attendees to the NADA Convention from the Napa Valley conference.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead.  The conference will also feature success stories from car dealers who participated in PCG’s 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

The Conference will feature a comprehensive digital marketing curriculum with workshops lead by top speakers and educators in the automotive industry. Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead.  The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success.  The combination of speakers, workshops, and case studies will make this conference a great success.

Dealer professionals who would like more information about the conference or would like to register can visit http://www.digitalmarketingstrategies.org .

Registration information for the 2011 NADA Convention can be found online at http://www.nadaconventionandexpo.org

About 2011 Digital Marketing Strategies Conference

The 2011 Digital Marketing Strategies Conference presented by PCG Digital Marketing features two-day educational workshops lead by industry keynote speakers and innovative product demonstrations. The conference will gather the best minds in the industry to assist dealers with their digital marketing strategies for 2011.

After a full day of classes, attendees will be rejuvenated with private wine tasting tours and local artisanal meals arranged by Brian Pasch a wine writer and connoisseur.

Contact

PCG Digital Marketing
446 Route 35 South
Eatontown, NJ 07724
carrie@pcgmailer.com
732-450-8200

To date, I had documented cases where you can have normal organic listings before the Google Places “block” or after the “block” but until now, the section of listings was unbroken with traditional organic listings not associated with Google Places. In the example below, the “red” block of Google Places listings are interrupted by the “green” block of non-Google Places listings.

A More Democratic Page One SERP

Today I saw something new; Page One results were mixed with enhanced listings from Google Places and normal organic listings. The former “block” of Google Places listings was interrupted by normal organic listings. In this case, one of those results was an exact matching domain to the search phrase queried, shown in yellow.

The boxed area in RED are listing associated with domain names that are included in Google Places. The areas in GREEN are organic listings on domains not associated with Google Places. I am very glad to see this SERP because it reinforces my belief that microsites, non-primary dealer websites, will still be effective and visible is common automotive search phrases.

Google Places Is Not The Only Defense

There was some fear that only domains listed in Google Places would dominate organic search results but this example shows that Google is tweaking their formula still.

In the example above, you can see how a business PRIMARY website that appears in Google Places can be enhanced with additional microsites and marketing websites, if they can be optimized for popular local search phrases. Creating a website on www.bradentonusedcars.org is a good application of a dealer microsite for a local city search phrase for used cars.

I’ll keep an eye out for the changes in organic search results but it looks like Google is still refining the SERP model. Third party advertising platforms, like www.usedcars.com which is shown above, should be happy with this update to the SERP display.