NJ’s top rated Internet marketing company turned to their employees and their popular social networks to spread the word that they were once again collecting toys for the pediatric floor of Monmouth Medical Center. This past January, PCG Digital Marketing (PCG) delivered holiday gifts to children at Monmouth Medical and the team made yet another stop to the floor in June to donate more.

Through email blasts to their staff and the power of social media, PCG employees spread the word to colleagues and friends to gather gifts for the children at Monmouth Medical. After about a month of collecting, PCG employees made their donation to the hospital.

The team delivered toys, games, arts and crafts projects as well as children’s DVDs. PCG Digital Marketing looks forward to their continued relationship with The Children’s Hospital at Monmouth Medical.

“Our team really enjoys collecting for the children at Monmouth Medical,” says Lisa Salabritas, Content Manager at PCG. “Everyone is always so eager to help collect donated items and drop them off for the children. We’ll continue to work with Monmouth Medical in any way that we can to support the pediatric pavilion.”

About Monmouth Medical’s Pediatric Pavilion

Monmouth Medical’s Mary Stavola Children’s Pavilion spans over 26,000 square feet and is the core setting for providing comprehensive care for children from birth through adolescence. The Medical Center is located two blocks from the beach, and a seashore theme is carried throughout the pavilion. More than 100 pediatricians are affiliated with the department’s attending staff, more than half of whom are subspecialty trained in such areas as pediatric medicine, cardiology, critical care, neurology, pathology, surgery and more.

PCG team delivers supplies to the MCSPCA Homeward Bound adoption center

Employees of PCG Digital Marketing in NJ took another short trip down the street to visit their furry neighbors residing at the Monmouth County SPCA.  Christine Rochelle, VP Operations, and a team of PCG employees delivered food, supplies and toys to the animals awaiting their forever home at the Homeward Bound Adoption Center.

Each year, the Monmouth County SPCA will rescue and care for thousands of animals that are surrendered or found as strays.  In addition to housing and caring for these animals until they are adopted, the facility also runs a full service spay/neuter clinic that provides low cost services to the public.  The MCSPA believes that animal population control is key to preventing animal cruelty and neglect.

MCSPCA receives no federal or state financial assistance. It relies primarily upon the generosity of donors.

This is PCG Digital Marketing’s second visit to the shelter to drop off much needed supplies and food.  The employees have been gathering and storing needed items at their corporate headquarters in Eatontown.

Christine Rochelle, VP Operations is quoted, “It’s great to be able to help an organization like the MCSPCA who bares 100% of the burden of caring for these neglected or surrendered animals.  Even though we can’t help by adopting an animal, our team is happy to help by helping to provide the necessities they need to make their stay at the shelter comfortable.”

PCG Digital Marketing looks forward to their continued relationship with The Monmouth County SPCA.

PCG Digital Marketing welcomes Lawton Chrysler Jeep Dodge to its ever-growing family of automotive dealerships. A leading dealership serving Lawton, OK shoppers, Lawton Chrysler Jeep Dodge has contracted PCG for its online marketing initiatives including implementing Search Engine Optimization strategies and managing Social Media activities on platforms such as Facebook and Twitter.

As part of their new partnership together, Lawton Chrysler Jeep Dodge will receive the most advanced automotive digital marketing strategies developed by PCG.  Their online visibility will be developed by PCG through their proven on-site and off-site SEO strategies and content development.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance and maintaining Google Maps and Analytics.

Lawton Chrysler Jeep Dodge’s new Internet Marketing campaign will increase the frequency with which their vehicles appear in local and regional search results and generate additional traffic and leads.

PCG Digital Marketing welcomes Barry Sanders Super Center to its ever-growing family of automotive dealerships. A leading dealership serving Stillwater, OK shoppers, Barry Sanders Super Center has contracted PCG for its online marketing initiatives, including implementing Search Engine Optimization strategies and managing Social Media activities on platforms such as Facebook and Twitter.

As part of their new partnership together, Barry Sanders Super Center will receive the most advanced automotive digital marketing strategies developed by PCG. Their online visibility will be developed by PCG through their proven on-site and off-site SEO strategies and content development.

Barry Sanders Super Center to Benefit from Latest SEO Strategies

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance and maintaining Google Maps and Analytics.

Barry Sanders Super Center’s new Internet Marketing campaign will increase the frequency with which their vehicles appear in local and regional search results and generate additional traffic and leads.

Cornwell Data, a premier list management and list brokerage company, offers a variety of specialized lists for marketers with a narrow target audience. Examples of some of their specialty lists include property owners, new movers, new homeowners, the ultra-affluent, churches, healthcare professionals and many more.

Cornwell Data offers list brokerage services for nearly every list-type available in the marketplace. With over 65,000 lists to choose from, the company’s list brokerage services can help marketers select the most effective and responsive list.

List Brokerage Services

The list brokerage professionals at Cornwell Data can customize a comprehensive national list, providing more than 135 million households and more than 195 million individuals.

The information used to compile lists for Cornwell Data is updated monthly from multiple sources including county recorder records, county tax assessor files, buying activity, other compiled lists, telephone directories, surveys and co-registrations. The end result is the most accurate, comprehensive prospect data available for marketing today.

For the utmost in list management convenience, businesses can browse their Internet based lists. The site allows users to check out list counts, make selection and then place orders. This system provides 24-hour, 7-day a week access to real-time counts and orders. Most files are delivered within a few hours.

To learn more about specialty lists available from Cornwell Data, please call (888) 400-0679.

Chicago area car dealers are pleased to see the PCG Pit Stop digital marketing conference come to Chicago on June 11th and 12th. The conference will be held at the Palmer House in downtown Chicago.

This is the first time that local Chicago car dealers can gain access to high quality digital marketing training offered by PCG Digital Marketing without a flight out of town!

Car dealers looking to learn more about effective digital marketing strategies will be able to participate in workshops lead by industry experts and thought leaders from PCG Digital Marketing.

Dealers looking for updated strategies for SEO, SEM, Social Media, Reputation Management, CRM Lead Handling, Chat, Fixed Operations, and Improving Sales should mark their calendars and register today.

Should Chicago Dealers Attend?

Please Answer These Questions:

• Are you leveraging the new communication channels provided by social media?
• Do you have an integrated digital marketing strategy for your dealership?
• Is your website conversion rate increasing each month?
• Could you be handling your calls and Internet leads better?
• Would you like a 2-4% average increase in closing ratios to to phone and Internet leads?
• Is your Fixed Operations Budget using SEM, SEO, and Social Media?
• Are you looking for advice on how to structure your entire advertising budget?
• Are you ready to implement free advertising strategies to increase website traffic?

Get the answers, advice, and strategies from industry pros at the PCG Pit Stop Conference in Chicago.

Register to attend the next PCG Pit Stop^® that is conveniently located in Chicago that you can easily travel to and enjoy the workshop experience offered by PCG Education. Six other cities are included in the 2011 tour so if you can’t make the Chicago date, hop of a plane and get to a conference in another city.

Chicago area dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind.

Details on the automotive conference can be found in the color brochure below:

What is the role and future direction of Automotive CRM systems in car dealerships? This questions will be answered by a distinguished panel of automotive professionals at the 2nd Annual Automotive Marketing Boot Camp. The panel will open the General Session time slot on Sunday morning April 17, 2011.

As CRM systems have evolved there has been a growing divide in opinion on how to best utilize these systems in existing dealer processes. Dealers have significant investments in CRM systems yet for most dealerships, these systems are under utilized or improperly configured to achieve maximum benefit.

The CRM Panel Discussion will not be focusing on specific CRM vendor products but sharing opinions on how this technology needs to be utilized at the dealership. The panel will include:

• Gary May – CEO of Interactive Marketing and Consulting Services
• Alex Snyder – Director of Product Research at Dealer.com
• Jeff Kershner – Founder DealerRefresh.com
• Keith Shetterly – Independent Consultant
• Erin Touponse – Director of Communications for the Harte Auto Group
• Jerry Thibeau – CEO of Phone Ninjas

Additional details on the CRM Panel will be forthcoming.

Five Part Series on Buying a CRM System

If you are shopping for a new CRM system or would like to learn more about the decisions that surround CRM features, Alex Snyder has posted a series of articles on www.DealerRefresh.com, so start with Part One; How to Buy a CRM System – Part 1.

Here is an excerpt:

This will be a series of articles because buying a CRM is a massive undertaking. It requires a lot of research and it requires knowing exactly what you want. This series is not intended to help bolster anyone’s sales or to paint something in a good or bad light. I wrote these articles to help dealers know what a CRM is supposed to do and how to pick one.

There are a lot of opinions surrounding CRM and how it should be approached; this is just mine. There are also a few good resources you can turn to for help in either getting back to using your current CRM better or finding a new CRM. Autobase has a book called Seven Months to CRM Greatness that I hope they’d send to you if you reached out to them (it is a bit dated and 101, but it is something to get started with).

Consultants like David Kain, Jennifer Suzuki, and Joe Webb are fantastic resources when it comes to CRM. These people work with a bunch of different systems and usually know a great deal about each one. Your current provider’s support and account management/training staff is also a great resource for redeploying or advancing your current CRM solution.

I hate to say this, but I have been through a lot of CRM sales pitches and in 90% of the experiences I’ve had the sales representative was not working in my best interest. If this series does its job you will know what to look for the next time you are sitting down with a CRM sales representative. (Read More)

Join car dealers, educators, and the PCG team in the Napa Valley, February 1-3rd for the 2011 Digital Marketing Strategies Conference. The conference is scheduled just before the NADA Convention in San Francisco. Join forward thinking car dealers who understand that they need to invest in the re-education of their dealership to compete online.

This automotive conference should not be viewed as an expense. It is an investment to empower dealers to inspect their digital marketing budgets and to fine tune their digital marketing strategy. The conference will energize dealers to engage in new marketing opportunities to increase their local market share and profits.

If you are looking for personalized digital marketing educational experience and industry leaders as mentors, come out to the Napa Valley and make the decision to lead in 2011. Questions? Call 732.450.8200 and ask for Renee McGowen or Carrie Hemphill.

Harris Auto Group is Vancouver Island’s most reliable car dealers can assists you with new cars, used cars, trucks, car loans, auto parts and auto repair services. We are the premier Nanaimo Used Car dealer on the island with great selection, prices, and most importantly professional sales associates.

Click to shop today for a great used car in Nanaimo:  http://www.nanaimousedcars.net

We are the biggest dealer group on Vancouver Island and only stock quality new and used, import and domestic vehicles. We have the largest selection of used cars and trucks on Vancouver Island. Our Used Vehicle inventory is updated daily right here on our website! Here you will find:

• View the largest selection of new and used imports, and domestic vehicles on Vancouver Island

• Nanaimo Used Car destination for value and savings

• Weekly used car clearance sales and the latest offers from our new car dealers

• Car loans and leases. Submit an Auto Loan Inquiry online.

• Vehicle reviews from the Canadian Auto Press

• Schedule a Test Drive online

• Value your trade-in with Canadian BlackBook

• Find the vehicles you want; search by monthly payments, body style and used vehicle price range

Nanaimo Used Cars From Harris Auto

Harris Auto Group is the leader in car sales and auto service for the people of Vancouver Island, from Comox to Victoria BC, Nanaimo, Courtenay, Duncan, Port Alberni, & Parksville. For over 60 years Harris family auto dealers have been selling and servicing vehicles on Vancouver Island.

With four Automotive dealership locations in Nanaimo and Parksville, Harris Auto has the largest selection of used cars and trucks on Vancouver Island we encourage you to start your used car search with us. Whether you’re ready to buy, or just starting your research, visit any of our dealers for a wide range of options such as leasing, 0% financing, used vehicle trade-ins and our new Car Finder service.

With seasonal promotions, clearance events, and customer appreciation days, our dealers go the extra mile and encourage you to visit any Harris Auto Dealer today, and let us prove it.

Featured Used Cars For Sale

Nanaimo Auto Dealers

Well sell great new and used cars and trucks,  and our professional staff is here to assist you with your purchase. Our dealers make it easy to find and buy a new or used vehicle. We look forward to seeing you soon and don’t be shy to drop by for a test drive. We believe experience is everything and it starts with experiencing it yourself first hand.

Visit our Nanaimo Used Car Website

You can also visit our three new car brands that include:

• Victoria Island Kia
• Victoria Island Mazda
• Victoria Island Mitsubishi

Tom Harris, Mike Harris and Tony Harris
There is more value in a Harris Auto Group used vehicle. Learn more about our used car difference.