Circle BMW Case Study

Circle BMW was our first BMW dealer to work with for search engine optimization and Internet marketing strategies.   We have had outstanding results working with Circle both on local search and national search.  Our website designs are on Google Page One for NATIONAL search phrases such as:

  • BMW 128i

  • BMW 135i

  • BMW used cars

  • BMW X5 Diesel

  • 2008 BMW X5

  • 2008 BMW X6

  • BMW Concept CS

BMW search phrases that include the word New Jersey, NJ or Monmouth County show that  Circle BMW websites dominate search results. Here are some examples of how Circle BMW ranks for local searches on Google using phrases that contain some of the car models they offer. 

  • Monmouth County X5

  • Monmouth County BMW Lease

  • Monmouth County BMW Dealer

  • NJ BMW Dealer

  • New Jersey BMW Sales

  • NJ BMW Service

  • NJ BMW Parts

  • BMW 128i NJ

  • BMW 135i NJ

  • BMW X6 NJ

We have also created a number of dedicated "microsites" for Circle BMW that allows for a more targeted approach to organic search marketing.  For example, used car buyers are willing to travel longer distances to find the right used car.  Used cars can also be shipped  at reasonable prices. 

So, we designed a website at www.bmwusedcars.net and within 12 months the site is on Google Page One searches nationally.  Their used car website received hundreds of visitors each day.  Could you sell more cars if you had hundreds of visitors per day?  What newspaper ad will drive that much traffic to your website?

We also found that www.njbmwdealer.com was a domain that was available for sale so we purchased it and built a small website around that URL.  Now, when you type in these phrases into Google, this microsite is on Page One:

  • NJ BMW Dealer

  • NJ BMW Service

  • BMW Dealer NJ

  • NJ BMW Cars

  • NJ BMW 328i

  • NJ BMW 528i

These are just a few examples of how creative Internet Marketing strategies can be setup to yield YEARS of leads and traffic.  Organic search engine optimization and smart Internet Marketing strategies has to be the new foundation for automotive advertising budgets.

You can also see our automotive lead generation case studies at: www.seonj.com/autos

 

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