BMW of Peabody Case Study

BMW of Peabody was a referral from another BMW client and we truly appreciate our customers becoming our virtual sales force.  BMW of Peabody wanted to increase the organic lead traffic as well as improve their local search visibility.

If you are looking for a BMW car in Boston or Essex County Massachusetts, we recommend that you visit their website:  http://lease.BMWpeabody.com

Peabody BMW SEO Results

As we are writing this case study, our work with BMW of Peabody is on 30 days old. We will be posting  additional information on this new client in the coming months but we are very pleased to have Google Page One results in less than 30 days for the following phrases:

  • BMW Massachusetts
  • BMW X6 Massachusetts
  • Lease BMW Boston
  • Lease BMW Nashua
  • BMW cars Boston
  • BMW 128i Massachusetts
  • BMW 135i Massachusetts
  • lease BMW x5 MA
  • lease BMW 328i MA
  • BMW Service Essex County
  • BMW Service Boston
  • BMW used cars Boston
  • BMW lease Boston
  • BMW Andover
  • BMW x6 Massachusetts
  • Essex County BMW
  • Essex County MA BMW
  • Massachusetts  BMW

 

Our initial work has created over 100 phrases that place BMW of Peabody on Google Page One.  This has been accomplished in approximately 30 days. The next step will be to continue to grow their HTML websites and external content that makes them the subject matter expert in their state.

Information Capture Strategies

We are testing new lead collection strategies at BMW of Peabody with data collection forms placed in different locations on the website and tracking the net results.  BMW of Peabody's former website design was not optimized for lease quotation capture so we have already seen some improvements on attracting consumer leads direct from their website.

Consumers shop the Internet for cars primarily for price and comparative features.  It is amazing to use how many clicks it takes on automotive websites to get the information consumers want the most.

For this project, we have taken most of the common searches and made then no more than 2-3 clicks away from the main page.  For example, a consumer can get a lease quote in one click.  They can view the current lease deals on any BMW model in one click. Improving the customer experience also is part of success lead generation strategies.

Project Update - April 28, 2008

The list of search phrases that the BMW of Peabody microsites and our press releases are appearing on Google Page One is growing.  It is about 60 days since launch and we have over 100 new organic visitors a day coming to our BMW of Peabody microsites. Some new phrases include:

  • BMW lease Mass

  • lease BMW X3 (national phrase)

  • lease BMW X5 (national phrase)

  • lease BMW X6 (national phrase)

  • lease BMW 328xi (national phrase)

  • used BMW cars Massachusetts

  • used BMW 328i Boston

  • used BMW 528i Boston

  • Peabody BMW

  • BMW Peabody

We are also seeing an increase of organic leads after just 30 days of Google indexing our new lease special pages.  We can track the organic leads separately from their pay-per-click leads that come into the dealership.  This allows the Internet Sales department to track conversion rate of local organic leads and compare them to other lead sources.

Project Update July 1 ,2008

Additional organic search engine optimization is yielding Google Page One results for:

  • BMW service mass

  • BMW parts mass

  • Massachusetts BMW service

  • Massachusetts BMW parts

  • BMW mass

  • 2009 x6 Boston

  • mass BMW lease

  • BMW service Boston

  • BMW parts Boston

 

Project Update February 1 ,2009

Adding our SEO optimized car listing inventory module has been a big boost for model specific searches for BMW of Peabody.  Take a look at some of these examples that allow them to compete with the national car lead collection website.

  • 2007 BMW X5 Boston

  • 2008 BMW X5 Massachusetts

  • BMW 650 Massachusetts

  • BMW Z4 Massachusetts

  • BMW 328i Massachusetts

  • BMW 535xi Massachusetts

Wed also recently setup BMW of Peabody with a Wordpress Blog at www.massbmw.com

 

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BMW Microsite Designs

For BMW of Peabody we implemented a series of sub-domains with our proprietary SEO strategies that have proven to be effective for organic search.

Lease BMW Cars

http://lease.bmwpeabody.com


BMW Service Center Massachusetts

http://service.bmwpeabody.com


BMW Used Cars Massachusetts Boston Nashua

http://used.bmwpeabody.com