Circle Infiniti Case Study

When we first spoke to the owner of Circle BMW with the General Manager, it was clear that they were candidates for our services.  They recognized that their website was not coming up on Google Page One for common local search phrases like "Monmouth County Infiniti".

Like most car dealers, their main website located at www.circleInfiniti.com was hosted on a website platform that was not optimized search engine marketing.  Their Pure Dealer website had many basic violations of the guidelines that Yahoo and Google put forward for search engine optimization (SEO).

So, we decided on a set of steps that would compensate for the lack of direct optimization tools for the Pure Dealer website while still keeping their backend systems for inventory management.  The staff at Pure Dealer was very cooperative in assisting us with our Internet Marketing project at Circle Infiniti.

Infiniti New Jersey

Project Launch April 2008

We launched two websites simultaneously which had similar functionality but two different SEM designs.  One was a sub-domain of the existing website which was created at:  http://lease.circleInfiniti.com. This is called a sub-domain microsite since we are tagging on to the brand equity established by www.circleInfiniti.com

The second site is located at www.Infiniticarsnj.com which is placed on a brand new URL.  This strategy is a long term play since it will take some extra time to build its web visibility.  However, when it matures, it will be a dominate force for marketing Infiniti cars in New Jersey.

Circle Infiniti Project Updates

In the coming weeks we will update this case study to show the progress on our work with Circle Infiniti, which will document the time it takes to see significant rankings in organic search in Google and Yahoo.

May 7, 2008 Circle Infiniti Update

The work we have done for Circle Infiniti is now taking hold in just over 30 days. Circle Infiniti has organic page one rankings in Google for their websites and web article posts for statewide search phrases such as:

  • Infiniti sales NJ

  • lease Infiniti NJ

  • Infiniti ex35 NJ

  • Infiniti fx50 NJ

  • Infiniti cars NJ

  • Infiniti deals NJ

  • Infiniti service NJ

  • Infiniti parts NJ

  • Infiniti NJ

  • Infiniti dealer NJ

  • Infiniti Monmouth County

  • Monmouth County Infiniti

  • Infiniti used cars NJ

  • lease Infiniti ex35 NJ

  • lease Infiniti G35 NJ

  • lease Infiniti FX35 NJ

  • lease FX35 NJ

  • lease G35 NJ

  • lease EX35 NJ

  • Infiniti EX35 NJ

  • Infiniti G37 NJ

And NATIONAL search phrases such as

  • lease Infiniti cars

  • Infiniti lease deals

  • Infiniti wholesale parts

  • Infiniti warranty

 

 

We'll update this page in another few weeks to show the growth in organic search optimization for terms involving New Jersey and Infiniti.

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Circle Infiniti Search Engine Optimization

www.infiniticarsnj.com

This is a new website that was launched on April 23, 2008 and we will track the progress on this site and include it with this case study.

The URL is a powerful domain name for search based on our research.  This website will also have a number a strategic sub-domains which will further enhance it's marketing strength,


Infiniti SEO Company Case Study


http://lease.circleinfiniti.com

Example of an HTML "microsite" that is part of the existing main domain.  The main website hosted at www.circleinfiniti.com is hosted by Pure Dealer.  Their website platform does not allow SEO editing to the META tags on each page.  So, we built this wrapper which started to show immediate visibility of Google within 10 days of launch. 
This site was launched on April 15, 2008.