Infiniti of Norwood
The Infiniti of Norwood Internet marketing project started in May 2008 and we are writing this first update on May 16, 2008 just two weeks after starting.
Our initial work was to provide a work order that could be submitted to www.dealer.com to better organize and optimize the existing website pages for search. Dealer.com responded immediately to the request and implemented all the items on the work order. We are now waiting for Google to update their indexes to see what next tweaks we have to request to optimize the dealer.com platform. The cooperation from dealer.com was very encouraging.
Our second task was to create an HTML lead generation website that is not limited by the currently architecture of the dealer.com website. We selected the URL for this project from our stock of powerful domain names. We chose:
The site will have the same look and feel as the dealer.com website to keep the brand "message" consistent. It will just have more flexibility to allow us to implement the very best SEO and SEM strategies without having to redesign the existing architecture. We'll keep you posted on the progress of this new site.
Effective Infiniti Microsite Designs
In just two weeks, you can see that we have optimized the new website as well as the existing site for dozens of local and statewide searches. Here are some examples of Google search results taken on May 16, 2008.
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Infiniti Memorial Day sale
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Infiniti specials Massachusetts
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Infiniti specials Mass
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Lease Infiniti Massachusetts
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EX35 Massachusetts
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G37 convertible Massachusetts
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Infiniti Sale Massachusetts
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Infiniti Massachusetts
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Lease g37 Boston
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Lease Infiniti Boston
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Infiniti Service Massachusetts
A Better Way for Pay-Per-Click
Infiniti of Norwood also trusted us to setup and effective Pay-Per-Click campaign that will use the new HTML microsite to capture lease quote requests and generate sales leads. The campaign has been setup and we are collecting valuable data to guide our future SEM and SEO strategies.
You can also see our automotive lead generation case studies at: www.seonj.com/autos
Go Back to Automotive Case Studies Page
www.infinitimassachusetts.com
Infiniti of Norwood's existing website was limited in its ability to be fine tuned for Search Marketing. The interface provided by dealer.com to edit the HTML code was cumbersome and just plain difficult for a non-programmer to operate.
We had a great URL in our inventory:
www.infinitimassachusetts.com
so we used this domain name to create a pure HTML website that looks like their main website. The website design project was started on May 5, 2008 and we'll update you on the progress.
