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Internet Marketing Tips

Here is an easy way to keep track of your competition and also to monitor what people are saying about your company online. It's Free.

Create a free account with Google and use their Google Alerts system to send you an email when a new article is indexed by Google that has a specific "Phrase.”

For example, if your company name is "Jupiter Walkways,” you can have an email alert sent to you whenever that phrase is used in any new article that Google finds each day.

When set up properly, you can track your products, services or a competitors’ products and services for free without searching the web manually.

This system is great for reputation management since it will allow you to respond to any press event, positive or negative instantly. .  Signup Now

Opt In Email Management

Every time someone visits your website you have an opportunity to entice them to provide their email address. We have tested many ways to collect email addresses, but the larger question is how to manage them effectively.

For most small to medium-size businesses, we recommend using a third party tool to manage the opt-in and opt-out mailing process. Email marketing is very effective but you can not risk being labeled as a spammer.

One of the easiest systems to use is called Constant Contact. They have recently added a survey and poling module which is also very effective.

If you are not communicating with your customers and prospects on a regular basis via email, you are missing a great marketing opportunity. If the lack of email communications has been due to the labor intensive nature of managing an email list manually, this is a solution that works.

Sign up for a free trial of Constant Contact today and you'll see how easy it really is to manage email campaigns.

We use Constant Contact ourselves. Sign up for our free SEO Tip Sheet which is sent out each month below: