Circle Infiniti Joins PCG Digital Marketing
Family
April 2008 - (New Jersey) The PCG Digital Marketing
(PCG) is pleased to welcome
Circle Infiniti into
their growing family of automotive dealers who have found that Internet Search
Marketing is the key to direct consumer lead generation and sales growth. Circle
Infiniti contracted with PCG after seeing their Internet Marketing and Search
Engine Optimization work at Infiniti of Santa Monica.
According to PCG Digital Marketing
’s CEO Brian Pasch, “Our
automotive
Internet Marketing strategies and website optimization has been able to
dramatically increase consumer sales leads to Infiniti of Santa Monica. Our SEO
optimized websites now produce three times more leads than their former flash
based website designed by Dealerskins.”
Steve Rudkin, General Manager of Infiniti of Santa Monica remarked “Pasch Consulting has opened many new opportunities for our sales team to grow and succeed. We have been working with the PCG since May 2007 and every month our lead flow and sales results have been growing. We found that coming out of print newspaper advertising and reallocating marketing budgets into Brian’s marketing strategies has been a winning combination.”
Circle Infiniti will be utilizing PCG for Internet marketing, search engine optimization, press releases and to build XHTML CSS websites that are optimized for search marketing. Their existing website platform created by Pure Dealer was not optimized for organic search marketing. Circle Infiniti found their website missing from critical local search phrases and contacted Pasch Consulting for advice and SEO strategies.
Brian Pasch, CEO commenting on the current state of automotive website platforms noted “Most automotive website platforms were never created for search marketing. It seems that past website design goals were to create a website with action, sound and graphics. Those features can actually hurt organic search rankings. We are demonstrating groundbreaking alternatives for automotive dealers who want to recapture local consumer sales leads.”
And who is capturing local car sales leads? According to PCG, websites like edmunds.com, automotiove.com and motortrend.com are using dealer names, addresses and town names in dealer’s primary market area (PMA) to lure consumers into providing their information for car lease quotes. Then these companies sell the leads to local dealers for between $12 and $20 per name.
This lead generation model has placed a middle-man between the consumer and the dealer which Brian Pasch says is just not efficient. “If we can show dealers how to get ranked above these lead collection websites then they have the opportunity to get the leads directly. Right now, most automotive dealer websites are ranked below lead collection websites and rarely on Google or Yahoo page one for the cars that they sell or the town in the PMA.”
The PCG Digital Marketing
designs SEO and Internet Marketing Strategies for
a wide range of business industries. Their division that works with car dealers
is their fastest growing business segment. If you would like a copy of their
Internet Marketing Case Study which covers their success at Infiniti of Santa
Monica, contact PCG via email at:
brian@paschconsulting.com
Circle Infiniti - Monmouth County NJ
If you would like to learn more about the great cars available at Circle Infiniti, please visit their website at:
Internet Marketing Pros
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We have a number of websites that highlight our Internet Marketing strategies and case studies. Visit these sites for additional content and data showcasing the powerful results we achieve for our clients.
www.searchengineoptimization-nj.com
