Microsites are an effective way to market your business online with a website that has a strong domain name. These microsites are normally created in addition to your main website. The are called microsites because in our view, they should be focused to a particular topic or niche market.
The main reason is that the search engines place significant “weight” on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage.
There are always exceptions to this rule but a good domain can translate into page one success in a short period of time.
According to Brian Pasch, CEO of the PCG Digital Marketing “A perfect example is our own company. We have a website at www.pcgdigitalmarketing.com but that domain name does not have the words ’SEO’ or ‘websites’ or ‘internet marketing’ in the domain name. To help us capture more direct leads, we have created a number of WordPress microsites on domain names that include search phrases, as shown in the diagram above.”
These microsites have UNIQUE content and targeted messages that match the domain name.