Internet Lead Generation Services

If you are looking to generate a consistent flow of sales leads from your website, then a combination of SEO and SEM campaigns is most likely your best strategy for success.

The PCG Digital Marketing
 has a diverse client base so we have experience in generating Internet leads for:

  • Car Dealers
  • Doctors
  • Lawyers
  • Manufacturers
  • Caterers
  • Contractors
  • Retailers
  • Realtors
  • Jewelers
  • Investment Banks
  • Consumer Goods
  • Nutracueticals
  • Pharma Compliance
  • Advertising Agencies
  • Colleges
  • Professional Services

 

 

Search Engine Optimization (SEO) strategies are designed to use new content and link building to raise your website in Google and Yahoo search results.  The goal is to get your website on page one or two of search results. 

In practice, this will yield more clicks to your website and more leads.  The key is to make sure that when they come to your website, the information is well organized.  With an effective SEO campaign, clicks are free so initial costs are amortized over the long term.

Search Engine Marketing (SEM) strategies use paid advertising to yield instant traffic and leads for your business. This involves bidding for keywords and search phrases. The ten highest bidders have their ads placed on Google Page One.  We can help business owners find the most successful keywords to purchase which yield the best ROI.

Our Google Adwords and Yahoo Search Marketing management services are billed by the hour.  We do not mark-up "per-click" bids and you are never locked into a long term contract. Our philosophy is simple: Provide great service at a fair price and your clients will never leave.

Internet Lead Generation Examples

Here are some examples of how our Internet lead generation strategies have been helpful to our clients:

NJ Catering Company - Our client uses a combination of SEO and SEM to generate leads for the catering services targeted to brides, corporations and family social events.  They are generating over 60 leads a month on a very modest budget. We have created two SEO microsites for their business and both are showing up on Google Page one for targeted search phrases. The profit from one event per month can cover their Google PPC advertising budget. 

NJ Public Storage Company- This client also uses a combination of SEO and SEM to generate over 75 leads per month.  Temporary storage is a highly competitive business with keyword bids over $6.00 per click for popular search phrases.  However, even at this high price, their ROI on PPC is great.  They are booking business from the internet leads and the cost per acquisition falls within their budget.

On the flip side, our longer term SEO strategies, which are still underway, will provide long term value and ROI since as their primary website gets higher rankings, all those leads will be for free.

Calculating your Internet Lead Costs and ROI

The key to Internet lead generation is calculating the ROI based on real data.  If you sell a widget or service that generates $500 in profit, you can calculate the ROI on a pay per click campaign very easily. If you have a service or product that has a long lead cycle to come to contract, the ROI for an SEM campaign will be harder to calculate.

If you want straight talk about Internet Lead Generation, give us a call at:

732-450-8200

Ask for Brian Pasch our founder. You can also use for form below to request a callback via email.

Request A Call from Brian Pasch, Founder

If you would like to speak with Brian Pasch about your Internet marketing needs, please complete the form below:

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Internet Marketing Tools

There is a wealth of information on the Internet that provides insight into winning Internet Marketing strategies. We encourage our clients to take advantage of free tools and resources that can give them feedback on their website.

Here are a few free resources that all business owners should utilize if they are serious about Internet visibility.

Xenu Broken Link Checker

Xenu Broken Link Checker

Xenu is a free tool that performs a check of all links on your website to see if any links are broken. Broken links are caused when pages are deleted or their names changed and your webmaster doesn't update your site. You can  download the Xenu software for free.

The Wayback Machine

Check the History of Any URLThe Wayback Machine is a great resource when you are considering purchasing an existing domain.
If the website URL was used for "black listed" business, you may want to think twice about building a site on the domain. The site will show you homepage snapshots of any domain back a number of years.

Check Any URL Now

Check Your Website HTML

HTML Validator ToolAs web programming standards evolve, having a compliant website means that you have a good chance the site will render properly on all types of browsers. There is also some talk that error free sites are rewarded with more pages indexed in Google and Yahoo. So, do you know if your home page is error free?

Check your site in seconds, with this free on-line tool. Just type in your website name and you will have your answer.

Validate Your HTML Now