January 4th, 2011
The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010. This FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. For the study, we will be primarily focusing on Google Adwords and Facebook paid advertising campaigns. We will discuss Yahoo/Bing PPC but due to time constraints we can’t deep dive into all four in 8 weeks.
Registration opened on December 27, 2010 and will end by January 31, 2011 or sooner as space fills. Dealers need to understand how to inspect their PPC campaigns and to optimize the automotive advertising expenses. The study will also be showing dealers how to setup A/B testing for your PPC landing pages and microsites to improve conversion.
No previous experience with Google Adwords is needed. Members of the study must commit to participating each week with homework assignments and campaign management tasks. 2-3 hours of independent work a week will be required of all study members. Each week there will be a live webinar for teaching, coaching, and questions that will be 60-90 minutes. If you can commit to that workload, please don’t sign-up.
Members should have authority or permission from your dealership to setup a PPC campaign and have a budget to run the campaigns. If you have never run a Google Adwords campaign in the past, request a budget of $1,000 a month for the two month course. 100% of that budget is for your ads, there is no commission or fees associated with your campaign.
First Webinar: February 15, 2011 12:00 Noon EST.
How To Register
If you would like to participate, visit http://www.automotivesemstudy.com. Sign-up and complete your full profile which includes your dealership name, your title, and contact information. Study is open to employees of car dealers only. A valid dealership email must be used to sign-up. Accounts using gmail, hotmail, or other non-automotive domains will not be approved.